Apple explains the $400 premium for the MacBook Pro with PROLED XDR Display
Apple has defended the $400 premium for its new MacBook Pro with PROLED XDR Display, arguing that the primary value lies in the display's superior quality rather than the added touchscreen functionality. The company suggests that the pricing is justified by the technical capabilities of the PROLED technology, positioning it as an advanced feature set.
Key points
- Apple justifies $400 premium with display quality over touchscreen novelty
- PROLED XDR Display is positioned as the headline feature
- Company emphasizes value proposition of advanced screen technology
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