Salesforce to buy Cresta and bring its AI voice agents into Service Cloud
Salesforce signed a definitive agreement to acquire Cresta, a company specializing in AI-powered voice agents for handling complex customer service calls. The acquisition, valued at $2.7 billion, is expected to close in the first quarter of Salesforce's fiscal year 2028, pending regulatory approvals. This move allows Salesforce to integrate advanced AI voice capabilities into its Service Cloud offering.
Key points
- Salesforce acquiring Cresta for $2.7 billion
- Deal includes AI voice agents for customer service calls
- Expected close in Q1 FY2028, subject to regulatory approval
- Integration with Service Cloud platform
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