Sachin Tendulkar Backs Hitwicket Parent Metasports
Metasports Interactive, which operates the strategy cricket game Hitwicket, has secured investment from former cricketer Sachin Tendulkar. Investment terms were not disclosed, though Tendulkar will feature in the game's in-game content and brand activations. The startup has raised over $23 million cumulatively over six years, with its largest round being $20 million from London-based Metica in April, which included advisory support for monetisation through advertising and in-app purchases.
Key points
- Sachin Tendulkar invests in Metasports Interactive (Hitwicket developer)
- Cumulative funding exceeds $23 million over six years
- Largest round: $20 million from Metica in April for marketing and user acquisition
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