Coforge Launches BridgeCX With Pega, Mastercard for Customer Personalisation
Coforge introduced BridgeCX, a customer engagement solution combining Pega Customer Decision Hub for analyzing customer data and determining optimal next actions with Mastercard's Dynamic Yield for activating personalized experiences across digital channels. The platform supports closed-loop adaptive learning to refine interactions based on outcomes. Coforge added this as part of its expanding customer experience offerings alongside its recently launched CXNova agentic AI platform.
Key points
- BridgeCX integrates Pega AI decisioning with Dynamic Yield personalization
- Analyzes customer signals across channels to enable real-time personalized experiences
- Includes closed-loop adaptive learning for continuous interaction refinement
Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. Analytics India Magazine did the reporting; read the original for the full story.
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