Google Pay Introduces Discover Shop With AI Virtual Try-On, Visual Search in India
The new shopping experience integrates Google's Shopping Graph containing over 60 billion products to recommend fashion and lifestyle items alongside YouTube video content. Users can virtually try-on selected clothing and use visual search or camera uploads to find similar products. The pilot is currently limited in India and requires users to enable activity settings on their Google account, with future plans including pre-generated daily outfit suggestions.
Key points
- Shopping Graph includes over 60 billion products
- Virtual try-on feature for select clothing items
- Visual search and YouTube video integration included
- Limited pilot rollout in India with planned outfit suggestions
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