Realme P4 series up to ₹6,000 cheaper on Flipkart; AIMRA urges company to fix pricing
The Indian Mobile Retailers Association (AIMRA) has raised concerns about Realme's P4 series pricing strategy, highlighting disparities of up to ₹6,000 between online and offline channels. Flipkart is reportedly offering the phones at substantially lower prices compared to traditional retail stores, prompting calls for the company to address and standardize its pricing structure.
Key points
- Price difference up to ₹6,000 between Flipkart and offline stores for Realme P4 series
- AIMRA critiques alleged pricing inconsistency across sales channels
- Issue affecting Indian smartphone retail market
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