IndiaMART moves content behind logins to defend its data moat against Search and AI agents
IndiaMART has moved proprietary content behind login walls and blocked unrestricted website scraping to prevent Google Search and AI agents from accessing its data. CEO Dinesh Agarwal stated the company is willing to accept a 10-20% decline in business enquiries to protect its data moat. The decision follows increased use of AI Overviews in searches and agentic AI systems that previously relied on IndiaMART's public data. The company recorded 27 million unique business enquiries in Q2 FY27, down 14% year-on-year, partly attributed to the data access restrictions.
Key points
- Content now restricted behind login authentication
- Blocking all unrestricted data scraping and AI agent access
- Management willing to sacrifice 10-20% enquiries to protect data value
- Data licensing possible only with revenue-sharing arrangements
Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. MediaNama did the reporting; read the original for the full story.
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