Spotify says yes, it is busting people for using Family Plan sharing too widely
Spotify co-CEO Alex Norström disclosed on an earnings call that the company is deploying new QR code technology requiring plan managers to verify household membership to combat unauthorized Family Plan sharing. The company framed the enforcement as a standard update to verification rather than an aggressive crackdown, noting the Family Plan has existed for over a decade and represents a significant revenue component.
Key points
- Spotify using QR code verification to enforce household-only Family Plan rules
- Company calls measure a 'routine improvement' rather than a crackdown
- Family Plan sharing has been a long-standing feature for 12–13 years
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