Millennials lead AI shopping adoption in India at 84%, ahead of Gen Z: McKinsey
A McKinsey report reveals that Indian millennials are adopting AI-powered shopping tools at a higher rate than Gen Z consumers. The 84% adoption rate among millennials includes using AI to search products, compare options, and inform purchasing decisions. This suggests strong consumer demand for AI applications in e-commerce, with millennials demonstrating particular comfort with the technology in retail contexts.
Key points
- 84% of Indian millennials use AI tools for shopping vs. 74% of Gen Z
- AI usage spans product search, comparison, and purchase decisions
- McKinsey data shows millennial adoption leads across generations
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