Reddit to Require Users to Log in to Browse Platform, Testing to Begin Soon
Reddit CEO Steve Huffman announced the platform will transition to a primarily logged-in experience, restricting access to most content for anonymous users. The move serves multiple business goals: improving content personalisation, boosting advertising revenue, and combating unauthorised data scraping. The company will pilot the change in select markets outside the US before wider rollout.
Key points
- Reddit requiring login for content access to enable personalisation and targeted ads
- Policy aims to prevent unauthorised data scraping and scraper bots
- Testing to begin in select international markets before US expansion
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