Samsung all but confirms iPhone Duo is goosing Galaxy Z8 sales
Samsung has announced that its 2026 foldable phone lineup is experiencing strong sales momentum compared to the prior year. Combined European sales of the Z Fold 8 and Z Fold 8 Ultra are up 45 percent versus the Z Fold 7. Search volume for the Z8 series spiked 460 percent during the week of the iPhone Duo announcement in September. While Samsung's press release does not directly mention Apple, the timing correlation suggests the iPhone Duo generated market attention that benefited Samsung's competing foldable devices. Z Flip sales data was not disclosed.
Key points
- Galaxy Z Fold 8/8 Ultra European sales up 45% versus prior generation
- Search volume for Z8 series spiked 460% week of iPhone Duo announcement
- Apple's entry into foldable market appears to have boosted overall category interest
Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. Ars Technica did the reporting; read the original for the full story.
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