Starbucks wants to use AI to show you a ‘personalized digital menu’ at the drive-thru
CEO Brian Niccol stated the company aims to recognize participating customers upon arrival to present tailored menus and streamline payments. This follows similar AI experimentation by other fast-food chains like Taco Bell and McDonald's.
Key points
- Exploring personalized digital menus for drive-thrus
- Goal to recognize customers and simplify payments
- Similar to AI pilots at McDonald's and Taco Bell
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