India needs a digital goods marketplace and control of its distribution layer, say Indus Appstore and Eloelo
During a TechSparks panel, Priya Narasimhan of Indus Appstore highlighted how distribution monopolies and high billing commissions from major app stores hinder the growth of India's digital goods market. She advocated for Indian control over discovery, distribution, and monetization layers to ensure digital sovereignty. Sagar Gaonkar of Eloelo added that India should leverage its data and creative talent to build upon existing AI and chip technologies.
Key points
- Current app store commissions of 15-30% make low-priced digital products unviable.
- Digital sovereignty requires control over distribution, billing, and data trust frameworks.
- The goal is to integrate with global technology on India's own terms.
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