Reddit’s CEO says Google’s AI Mode ‘does not drive traffic’
During a Q3 2026 earnings call, Reddit reported a drop of over 1 million average weekly referrals in October. Huffman attributes this decline to Google's AI Mode and AI Overviews, which change how users interact with search results.
Key points
- Search traffic dropped by over 1 million referrals per week in October
- AI Mode and AI Overviews cited as causes
- CEO states AI search does not drive traffic to publishers
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