Apple is gaining as the industry shrinks
As memory and component costs drive down PC and smartphone sales across the industry, Apple's decline rate is steeper than competitors, allowing it to capture larger market share. Multiple analysts confirm Mac market share growth from 8.8% to 10.5% in the past year, and iPhone market share reached a record 22% globally. The shift reflects changing replacement cycles and likely increased competition among manufacturers.
Key points
- Mac share rose to 10.5% (from 8.8% year-over-year) despite 7.1% sales decline
- iPhone achieved record 22% global smartphone market share
- Apple declining slower than industry average during market contraction
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