Government tells TV channels to limit AI to ‘assistive capacity’. Does that rule out AI anchors?
India's Ministry of Information and Broadcasting issued an advisory on October 21 directing private satellite TV channels to restrict artificial intelligence and generative AI tools to an "assistive capacity" without compromising news accuracy, authenticity, or sensitivity. The advisory names virtual news presentations as an area requiring caution but does not clearly define assistive use or explicitly address whether AI news anchors are permissible. This creates confusion as major Indian channels including Aaj Tak, News18, and Odisha TV already use AI anchors to present bulletins and conduct interviews. The advisory notably lacks citations to specific Programme Code provisions supporting it
Key points
- Ministry advises limiting AI to assistive roles in TV broadcasts
- Guidance does not clearly define or prohibit AI news anchors
- Multiple Indian channels (Aaj Tak, News18, Odisha TV) already use AI anchors
- Advisory signed October 21; lacks specific regulatory citations for AI rules
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