As Brussels scrutinises ultra-processed food, FLTRD raises €500K+ to scale across Europe
The funding comes from 4impact capital and FMCG angel investors. The app uses a 'PureScore' to help users identify ultra-processed foods and find healthier alternatives as the EU considers new definitions for such products.
Key points
- Raised €500K+ from impact and angel investors
- App identifies ultra-processed foods via scanning
- PureScore evaluates ingredients and processing techniques
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