Google expands AI Search ads globally as core ad growth slows
Alphabet announced its third-quarter earnings report showing 25% year-over-year revenue growth to $127.6 billion. As part of this announcement, Google revealed plans to expand AI Search ads globally. The expansion comes at a time when the company's traditional core advertising business is experiencing slower growth, suggesting a strategic pivot toward AI-enhanced advertising offerings.
Key points
- Alphabet Q3 revenue: $127.6 billion (25% YoY growth)
- Google expanding AI Search ads globally
- Move reflects slower growth in core ad business
- AI ads represent strategic advertising expansion
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