From cheap tool to premium subscription: When a beloved app's price skyrockets
Evernote restructured its subscription model with sharply higher pricing, pushing premium users from $130/year to $250/year. The highest tier now costs over 3.3 times what the top tier cost in 2023 and 10 times the annual subscription prices Evernote charged from 2008 to 2016. This trend reflects broader questions about app pricing strategy and user retention in a competitive productivity software market.
Key points
- Premium subscription increased from $130 to $250 annually
- Highest tier 3.3x more expensive than 2023 pricing
- Reflects pricing pressure in app market
- User retention challenge amid cost hikes
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