X Appears to Be Nudging Users to Pay to Promote Posts With a Giant Hand Graphic
X has rolled out a new on-screen interface element featuring a large pointing hand that appears while users compose posts, directing them to the Promote button. The feature has generated confusion and backlash among users who have shared screenshots of the unexpected prompt. The initiative appears to be part of X's strategy to encourage content creators to use paid promotion tools.
Key points
- X displays large pointing hand graphic to prompt post promotion.
- Feature causing user confusion and criticism.
- Part of X's effort to drive paid promotion adoption.
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