Healthy snack brand Troovy raises Rs 100 Cr in Series B round led by Fireside Ventures
Troovy, a Gurugram-based food and snacks startup founded in 2023, secured Rs 100 crore in Series B funding led by Fireside Ventures with participation from Sharrp Ventures and other investors. The brand plans to deploy capital toward research and development, expanding manufacturing capacity, and scaling distribution across quick commerce and offline channels. Troovy markets nutritious snacks including vacuum-cooked potato chips with reduced oil content and clean-label condiments.
Key points
- Troovy raised Rs 100 crore in Series B led by Fireside Ventures
- Funds for R&D, manufacturing expansion and distribution scaling
- Focuses on nutritious snacks and clean-label food products
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