Why This Festive Season Is Getting More Expensive For Ecommerce Sellers
Flipkart's new penalty system, effective August 23, imposes ₹30 per missed dispatch deadline and ₹60 per cancellation. Combined with increased fulfillment, raw material, and fuel costs, sellers—especially third-party sellers operating on thin margins—face higher burdens. Amazon sellers face similar pressures, reducing profitability during peak shopping periods.
Key points
- Flipkart penalties: ₹30 for missed dispatch, ₹60 for cancellation
- Three missed deadlines counted as automatic cancellation
- Rising fulfillment and production costs compound margin pressure
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