Healthy Snacking Brand Troovy Bags ₹100 Cr To Expand Offline Presence, Enter New Categories

Troovy closed a Series B round of ₹100 Cr with Fireside Ventures leading and Sharrp Ventures participating. Founded in 2021, the healthy snacking company will deploy capital toward manufacturing expansion, R&D for new products, and strengthening distribution across quick commerce and offline channels. The company plans to launch products in biscuits, cookies and namkeen by January 2027. Currently, chips and puffs account for 60-70% of sales, with approximately half revenue from online marketplaces, 30% from its own website and 6% from recent offline retail entry in Delhi NCR.

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