From losing 70% of its market to a global comeback: How OneSoil turned crisis into opportunity

OneSoil, founded in 2017 to provide satellite-based field monitoring for farmers, faced existential challenges when Russia's invasion of Ukraine eliminated its core markets in early 2022. The company, whose satellite imagery technology was particularly valuable in Ukraine where farms can span thousands of hectares, lost access to one of Europe's largest agricultural economies. The company subsequently rebuilt its business model and is now focusing on AI to democratize agricultural expertise globally, marking a pivot from crisis to new growth opportunities.

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