Store Memory: D2C In The Age Of Experiential Retail
Following the success of established brands like Pepperfry, Hamleys and Decathlon that pioneered experiential retail, a new wave of D2C fashion and lifestyle brands are elevating the model by experimenting with innovative store design and brand activation. These retailers focus on creating distinctive spaces that embody brand personality and encourage customer engagement beyond transactions. Examples include Comet's flagship store in Bengaluru featuring architectural elements like shattered walls and suspended installations that bring brand identity to life.
Key points
- New wave of Indian fashion brands adopting immersive store experiences
- Brands experimenting with distinctive design to enhance brand identity
- Moving beyond traditional retail to drive engagement and discovery
- Examples include Gully Labs, Comet, Nothing, Almost Gods and Broadway
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