Watch out, YouTube; Instagram goes from short-form to 90-minute videos
Instagram is rolling out support for long-form videos of up to 90 minutes in duration, marking a shift from its traditional short-form video focus. The platform now has an opportunity to directly compete with YouTube if it executes effectively on content discovery, creator incentives, and monetization.
Key points
- Instagram launching support for videos up to 90 minutes long
- Strategic move to expand beyond short-form video
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