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Instagram wants you to watch 90-minute videos on your TV

Source: Engadgetstaff@engadget.com (Karissa Bell)October 26, 2026
Read the full story at Engadget

The article reports on Instagram's renewed effort to support longer-form video consumption, extending the platform's video capabilities to TV interfaces. This represents a strategic shift in how the platform is positioning video content beyond mobile and web consumption.

Key points

  • Instagram testing longform video for TV viewing
  • 90-minute video format

Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. Engadget did the reporting; read the original for the full story.

Read the full story at Engadget

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