Instagram chases YouTube with a push for longer, widescreen videos
Instagram is launching a major initiative called 'Features' to support longer-form horizontal video content. The move marks a shift for Instagram head Adam Mosseri, who has previously resisted longform video to protect the platform's focus on connecting with friends rather than pure entertainment. The expansion reflects Instagram's effort to retain users amid competition from video-focused platforms like YouTube and TikTok.
Key points
- Instagram launching 'Features' for longer horizontal videos
- Addresses Adam Mosseri's prior concerns about entertainment focus
- Competes with YouTube and similar platforms
Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. The Verge did the reporting; read the original for the full story.
Read the full story at The Verge
