Meta’s Ad Sales Are Suffering Now That Europeans Can Pick Less Personalization
Meta reported during an earnings briefing that ad revenue has declined since the European Union began offering users the choice of less-personalized ads. The policy, implemented at the start of the year, allows EU users to opt out of targeted advertising based on personal data, directly impacting Meta's ad-sales performance and highlighting the tension between privacy regulations and ad-driven business models.
Key points
- EU's less-personalized ads option launched at year start
- Meta's ad revenue growth has slowed as a result
- Policy allows users to limit behavioral ad targeting
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