This New Food Delivery App Could Be the Antidote to Menu Markups
Olo is positioning itself as an alternative to established food delivery platforms by adhering to restaurant menu pricing and applying only a flat 5 percent service fee. This approach addresses consumer frustration with markup inflation common on major delivery apps. The startup targets cost-conscious diners and restaurants seeking fairer commission models.
Key points
- Olo charges in-store menu prices plus a flat 5% fee to undercut markup-heavy competitors.
- Targets restaurants and consumers dissatisfied with inflated delivery app pricing.
- Challenges the dominant delivery app fee structure through a simplified pricing model.
Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. Wired did the reporting; read the original for the full story.
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