Google’s privacy policy now lets Gmail and Photos content shape your ads
Google modified its privacy policy to enable content from Gmail, Google Drive and Google Photos to shape personalized advertisements for users who connect these services to Google's ad-serving platforms. The policy change took effect on October 16. This expansion of data use for ad targeting applies across Google's suite of services and represents a broadening of how user data informs advertising.
Key points
- Gmail, Drive and Photos content now shapes ad personalization
- Policy effective October 16 for users with connected services
- Expands Google's data use for advertising purposes
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