Netflix Reportedly Offered $500 Million for Exclusive Film and TV Rights for Xbox IP Before Deal Fell Through
Netflix offered Microsoft $500 million for seven years of exclusive film and TV rights to Xbox intellectual property. Xbox CEO Asha Sharma countered with an $800 million proposal, but the deal fell through following the termination of Netflix CCO Bela Bajaria. The negotiation reflects streaming platforms' interest in content from gaming franchises and the impact of executive transitions on corporate deal-making.
Key points
- Netflix proposed $500M for 7-year Xbox IP film and TV exclusive license
- Xbox countered with $800M demand before deal collapsed
- Leadership changes at Netflix led to negotiation breakdown
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