Who will shape India’s next 500 million digital users?
At TechSparks 2026, executives from Indus Appstore and Eloelo Group examined the shifting landscape of India's digital economy. The discussion highlighted emerging demand for hyperlocal services, MSME digitization tools, and locally-relevant content like micro dramas tailored to individual preferences. AI is playing a dual role—helping creators decide what content to produce and enabling platforms to assess which ideas will succeed before investing production resources. The focus is on building for consumers who expect digital services to be contextually relevant and affordable.
Key points
- Next wave of India's digital growth centers on local, personalized, AI-powered services
- Micro dramas and hyperlocal content are gaining traction alongside payments and utilities
- AI helps platforms optimize content production decisions and match offerings to local preferences
- Platform control and affordability are key challenges for serving emerging user bases
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