Making the case for context-aware AI

The article argues that deploying AI in enterprise settings demands more than powerful models—it requires understanding the specific business processes, constraints, and relationships within an organization. Devavrat Shah, chief scientist of enterprise AI at Celonis, advocates for "decision intelligence" that embeds AI agents within defined workflows and provides operational guardrails. Without this contextual layer, AI systems risk overlooking critical business constraints, making costly errors, or inefficiently allocating resources. The recommended approach begins with identifying a specific business decision, isolating difficult steps, and testing AI improvements while measuring speed and

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