Pennsylvania will require labels on AI-generated ads
Pennsylvania enacted new legislation requiring any advertisement significantly modified or generated by AI—including images, video, audio and text—to display a disclosure label in the same format as the ad itself. The law applies to all advertisers from major corporations to small businesses and restaurants, and Pennsylvania is among the first states to mandate such AI content disclosures.
Key points
- Requires labels on all AI-generated or significantly modified ads
- Applies to images, video, audio, and text formats
- Law covers all advertisers regardless of size
- Pennsylvania among first states with AI disclosure mandate
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