Karnataka’s ElevenLabs Partnership Irks Indian Voice AI Startups

The Karnataka Innovation and Technology Society signed an MoU with ElevenLabs to deploy voice AI across citizen services, including synthetic voice generation for mute users in Kannada. The partnership provides ElevenLabs with formal access to India's public sector market, where it already has significant traction as the country's second-largest market outside the US. Indian startups are troubled by the government's preference for foreign AI platforms over domestic competitors despite local efforts to build comparable solutions supporting Indian languages.

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