Swiggy, Zomato Have A New Fight On Their Hands
Three new players are challenging Swiggy and Zomato's dominance in Indian foodtech. Rapido's Ownly is processing ~50,000 orders daily in Bengaluru and recently entered Hyderabad. Swish expanded from quick food delivery into full restaurant aggregation with Swish Go. Flipkart is testing Eat In food delivery in Bengaluru. These entrants target restaurants dissatisfied with high commissions from incumbents and aim to leverage consumer comfort with online food ordering.
Key points
- Ownly handling ~50,000 orders daily; recently expanded to Hyderabad
- Swish launching Swish Go marketplace for restaurant aggregation
- Flipkart testing Eat In food delivery service in Bengaluru
- New entrants target restaurants frustrated with incumbent commissions
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