Brands Have A New Mission: How To Get AI To Say Your Name
As consumers shift from search engines to AI assistants for recommendations on products from accounting software to smartphones, brands are adapting their digital marketing strategies. The industry has evolved from banner ads to SEO practices that became a $90 billion sector. Now companies are optimizing for AI assistants where users ask follow-up questions and compare options directly with AI recommendations rather than browsing search results.
Key points
- Consumers turning to AI assistants instead of Google for product recommendations.
- Answer engine optimization (AEO) and generative engine optimization (GEO) emerging as new marketing trends.
- Shift changes how brands optimize visibility, moving beyond traditional SEO practices.
Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. Inc42 Features did the reporting; read the original for the full story.
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