How Fix My Curls Built Its Quick Commerce Engine From Scratch
Anshita Mehrotra, daughter of Fixderma founder Shailey Malhotra, identified a market gap in hair care for naturally curly hair. After graduating in Canada and returning to India in 2018, she founded Fix My Curls to provide hydrating, lightweight curl-specific products distinct from expensive salon-grade options or heavy oils dominating the market. The article focuses on how she leveraged family expertise in beauty formulation and industry knowledge to launch the startup.
Key points
- Founder identified unmet need for lightweight, daily-use curl hydration products
- Leveraged family background in cosmetics (mother founded Fixderma)
- Returned to India in 2018 after graduating in Canada
- Focused on quick commerce infrastructure development
Summary and key points written by AI from the headline and a short excerpt, so they can be incomplete or wrong. Inc42 Features did the reporting; read the original for the full story.
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