Amazon Prime Video added ads mid-subscription. Consumer commission calls it unfair

A District Consumer Disputes Redressal Commission in Hyderabad ordered Amazon to refund a Prime member's annual subscription fee of ₹1,499 and pay ₹5,000 compensation plus ₹3,000 litigation costs. The commission ruled that introducing advertisements during the subscription period and then requiring payment of ₹699 annually (or ₹129 monthly) for ad-free viewing constituted a deficiency in service and unfair trade practice. The complainant, an advocate who represented himself, filed the complaint in May 2026 after the issue occurred. In June 2025, Prime users across India began seeing ads even during active annual subscriptions. Amazon did not contest the complaint, though the order applies on

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